Art gallery marketing – Turning art lovers into clients
Every year in the UK, billions of pounds is spent on marketing, and around 89% of it doesn’t even get noticed.
If you’re in that 89%, you don’t need us to tell you – that sucks.
But, beyond just getting you noticed, a great marketing strategy can take your art gallery business to a whole new level.
It can put you in front of the right people, and get them to like, trust, and buy from you. It can even get them to spread the word about your gallery.
Art gallery marketing is an art in itself
As Andy Warhol so elegantly put it, “Being good in business is the most fascinating kind of art.”
Everything you do, on or offline, is part and parcel of your art gallery’s brand identity. From the very first interaction, to a new client hanging one of your paintings on their wall, art gallery marketing is an art in itself.
So you need to work with an art gallery marketing specialist that gets you, your audience and what you’re trying to achieve.
How can Rife Interactive help market your art gallery?
Rife Interactive is a marketing agency that specialises in finding clients for fine art galleries.
Our mission is very straightforward:
- To get your art gallery noticed by the right people.
- To get the right kind of clients knocking at your door.
- To make your marketing work its backside off.
Our approach is just as straightforward.
We make sure that every experience and interaction that a potential client has with your brand, is a positive one.
Your website, Search Engine Optimisation, Pay-Per-Click advertising, social media content, email marketing and even the way you follow up enquiries.
But the first step is finding that certain something that makes you special. That little spark that helps us create a powerful niche for your gallery.
Once we’ve found that spark, we make it the central point that all of your marketing activity hangs off.
And we can prove that our approach works.
Let's talk results
Here’s a for instance:
In just eight months, we’ve taken one of our most recent clients from 450 monthly website clicks to over 1,500.
Using highly targeted art gallery marketing related keywords we’ve massively boosted their Google rankings, putting links to 163 of their artists and artworks on page 1 for search results on Google UK.
Brand awareness, website traffic and sales; they’ve all gone up and up and up.
The results have been so dramatic, our client now sees Google as his own Bond Street gallery, and he’s doubled his marketing spend with us.
In his words:
11th June 2020
★ ★ ★ ★ ★
“Very happy with the program we have adopted with Rife – having worked with them now for 6 months we have seen a very impressive upturn in traffic and conversions on our website. So much so that we are investing more and more in the process.”
And all that in just six months.
Art gallery marketing – Is it time to increase your art gallery’s sales?
There are around 1,500 commercial fine art galleries in the UK (and that doesn’t include photo galleries). And competition’s tough.
Today’s art market is a very different beast to what it was even just five years ago. And very few galleries know how to play the modern marketing game.
But if you’re serious about the future of your gallery, you have to take your marketing just as seriously.
Your brand presence, especially online, has to be finely tuned to find and nurture new clients.
You have to be smart. But in our opinion, you also have to keep things simple.
The kind of ‘simple’ that’s only possible when you understand today’s marketplace and the online habits of your audience.
“What I really like is minimum effort for maximum effect.”
– Damien Hirst
And that’s exactly what you get when you work with Rife Interactive.
Knowledgeable, focused, pragmatic and supportive. We call it the fine art of gallery marketing.
Interested? Please get in touch to find out what we can do for you.