When it comes to SEO ROI (return-on-investment – another term that makes me cringe), none of us wants to pay over the odds, especially in today’s climate. But when it comes to SEO, what can we do to help ensure we’re getting value for money?
Where can we find the proof, not in the pudding, but the eating?
How do you go about measuring your SEO performance (SEO ROI)?
Of course, one of the simplest ways is by sales – if you can tie your SEO activity down to individual sales then great, but not everyone can do this (and yes, you should be doing it!).
Others rely on the quantity/quality of their backlinks and Moz DA Score, but many experienced SEO’s will argue that these methods are past their use by as a way of measuring SEO ROI.
Keyword ranking is one of the simplest and best ways to measure your SEO performance. Here you simply monitor the number of new keywords appearing on page one of Google (updated daily in Google Console – a free tool from Google). I could start going on about keyword volume and keyword difficulty, but I’ll save that for another day.
Here’s a for instance.
Back in June 2020, we created a feature article on what we’d achieved in just eight months for the UK’s fastest-growing online gallery.
Here we are four months on and the results are even more impressive.
As you can see the number of keywords in the Top 1, Top 3, Top 5 etc have all seen impressive growth.
521 keywords on the first page of Google!
And this growth corresponds directly to the growth in sales of their artworks directly from their website.
Which brings me on nicely to your competitors. When we start working with you we do quite a bit of research into your competitors. The main reason for this is to make sure we can achieve the results we’re all looking for.
But what you probably don’t realise is that we start building a picture of how effective your competitors are, in terms of SEO. After about 12 months we have a pretty good picture as to how they are performing and in most cases, they won’t be performing particularly well in comparison to us.
That’s why it’s so important to have proof as to how your SEO is performing.
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